Ecommerce CRO | Experimentation | Customer Behavior Data Science

Building AI Products that Improve Conversion, Revenue & Shopper Experience

Data Scientist specializing in AI-driven E-commerce Optimization, Experimentation, and Customer Behavior Analytics. Experienced in building Machine Learning, Statistical, NLP, and Generative AI solutions that improve conversion rates, shopper engagement, and revenue performance.

23%

Conversion Rate Lift

30%

Revenue Per Session Lift

$500K+

Average Monthly Incremental Revenue

85+

E-commerce Clients Supported

About

I design end-to-end AI and analytics products for ecommerce growth teams. My work connects customer behavior data, experimentation, statistical modeling, machine learning and GenAI into systems that help CRO, product, marketing and leadership teams identify revenue opportunities and act faster.

Ecommerce Data ScienceConversion Rate OptimizationA/B TestingPythonMachine LearningStatisticsCustomer SegmentationPredictive ModelingKDE Drift DetectionRevenue AnalyticsNLPGenerative AIRAGAWSSQLDashboards

AI Products

📊 Commerce Health Intelligence Platform

Custom AI analytics platform using KDE-based drift detection to compare current behavior against historical baselines, identify root causes, quantify missed revenue opportunities, forecast future performance and recommend business actions.

  • Custom KDE drift detection
  • Root cause analysis
  • Revenue opportunity estimation
  • Seasonality & forecasting
  • Interactive visualizations

🤖 E-commerce Jarvis

Internal GenAI assistant that unifies analytics, drift insights, trends, page-level conversion metrics, client communication and historical knowledge into a conversational business intelligence platform.

  • Natural language analytics
  • CR, AOV & RPS insights
  • Trend explanations
  • Client history & recommendations
  • Business Q&A

🛡 Customer Journey Protection Engine

Machine Learning system that detects malicious URLs, suspicious scripts and customer hijacking attempts to reduce shopper distractions and protect the buying journey.

  • Malicious URL detection
  • Suspicious script classification
  • Customer hijacking detection
  • Website health monitoring
  • Real-time risk scoring
  • Reduced customer distraction

Core Strengths

Ecommerce CRO & Experimentation

Conversion funnel analysis, A/B testing, uplift measurement, CR, AOV and RPS optimization.

Customer Behavior Data Science

Predictive modeling, abandonment risk scoring, segmentation, drift detection and revenue opportunity analysis.

Professional Journey

2018 - B.Sc. Statistics
2020 - MBA, Operations
2022 - Present - Sr Data Scientist, Brandlock FZE LLC, Dubai.
Today - Building AI products for ecommerce CRO, customer behavior analytics, experimentation, revenue optimization and shopper journey protection.

Let's Build Intelligent Commerce

Open to Ecommerce CRO, Ecommerce Data Scientist, Product Data Scientist and Customer Analytics opportunities focused on conversion, experimentation and revenue growth.